Avoiding excessive reliance on formal mathematical derivations, [this book] presents concepts intuitively through examples drawn from familiar contexts. It relies throughout on a well-articulated short list of core principles, which it reinforces repeatedly by illustrating and applying each in numerous contexts. It asks students periodically to apply these principles to answer related questions, exercises and problems. The text encourages students to become "economic naturalists," people who employ basic economic principles to understand and explain what they observe in the world around them.
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