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— Newsom, Doug - Nama Orang; Wollert, James A. - Nama Orang;
Inspiration created a course in media writing at Texas Christian University in 1971. Frustration stimulated the development of a text for the course, 10 years later. A student getting degrees in both broadcast and print journalism provided the inspiration. He was serving on a self-study committee to plan for a reaccreditation visit and suggested an introductory writing course to prepare students for either news route broadcast or print, or both. From that self-study, a new course was developed. The search then began for a text. Over the years, other universities developed similar courses that combined writing for print and writing for broadcast media, but finding a suitable text has proved difficult. During this time, more public-relations and advertising students entered schools and departments of journalism. They would need to be able to write for all media. The same basic skills were important for all students to command, regardless of career track. Media- writing courses became a part of a common core for all journalism/mass communications students. Still, there was no suitable text.
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