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Effective writing for business: an analytical approach

— Rutkoskie, Alice E. - Nama Orang; Murphree, Carolyn T. - Nama Orang;

Writing, whether it takes the form of a complete message or a series of notes, gives structure and form to ideas. In the business world, effective written communication is essential; it structures interactions, relays important information, and persuades customers. As business becomes increasingly complex, the effec- tive, persuasive writer becomes a more important force in a company. Effective Writing For Business attempts to help you develop precision in written communication, an invaluable skill in today's society. It is our intent to help you grow by presenting practical communication problems, problems that are actually encountered daily in the business world. We encourage growth by gradually introducing more difficult materials and more complex problems, by discussing communication theory, and by focusing on the audience and how the message should best be presented to the audience. We also do this by presenting as many real examples of business communication as we can. You'll find examples from Sunoco, Ashland Oil, Time, Inc., Monsanto, and Peace Corps/Vista that provide you with good models of business writing.

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