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Basic marketing : a global - managerial approach 14/e

— Perreault, William D. - Nama Orang; McCarthy, E. Jerome - Nama Orang;

This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. We take that point of view seriously and believe in practicing what we preach. So you can trust that this new edition of Basic Marketing and all of the other teaching and learning materials that accompany it-will satisfy your needs. We're excited about this edition of Basic Marketing, and we hope that you will be as well. In developing this edition we've made hundreds of big and small additions, changes, and improvements in the text and all of the supporting materials that accompanny it. We'll highlight some of those chanes in this preface, but first it's useful to put this newest edition in a longer term perspective.

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