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Marketing 00/01 twenty second edition

— Richardson, John E. - Nama Orang;

The articles reprinted in this edition of Annual Editions: Marketing 00/01 have been carefully chosen from numerous different public press sources to provide current information on marketing in the world today. Within these pages you will find articles that address marketing theory and application in a wide range of industries. In addition , the selections reveal how several firms in terpret and utilize marketing pronciples intheir daily operations and corporate planning. The volume contains a number of features that are designed to make it useful for marketingstudents, researches, and professionla. These include the Industry/Company Guide, which is particularly helpful when seeking information about specific corporations; a topic guide to locate articles on specific marketing subjects; World Wide Web pages that relate to the listings in the topic guide; the table contents abstracts, which summarize each article and highlights key concepts; a glossary of key marketingterms; and a comprehensive index.

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