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Strategy winning in the marketplace: core concept, analytical tools, cases

— Thompson, Arthur A. - Nama Orang; Gamble, John E. - Nama Orang; Strickland III, A.J. - Nama Orang;

This book is intended for core courses in strategic management or business policy at the undergraduate or MBA level. The authors purposes in writting this book has been to address the frequently expressed concerns that the current array of leading introductory strategy texts contain too much detail and try to cover too much ground for a one-semester course. In talking to instructors and students, a recurring theme is that the course is overly jammed. instructors complain about their difficulties in doing justice to 450-500 pages of text chapters and still finding enough room for such value-added assignments as cases and a substansive simulation exercise

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