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Marketing: principles and perspectives 4th edition

— Bearden, William O - Nama Orang; Ingram, Thomas N - Nama Orang; Laforge, Raymond W. - Nama Orang;

The Fourth Edition of Marketing: Principles and Perspective is your introduction to cutting edge coverage of marketing. Among other advantages, the new edition gives student a penetrating look at key issues and decisions facing marketers in a dynamic business environment. Featured topics include integrated marketing communications, sales promotion, direct marketing, customer relationship management, and supply chain management.

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2020906453-1658.8 BEA m C/1Perpustakaan Pusat (Koleksi Tandon)Tersedia namun tidak untuk dipinjamkan - Tersedia (Tidak Dipinjamkan)

Informasi Detail

Judul Seri -
No. Panggil 658.8 BEA m
Penerbit New York, McGraw-Hill,
Deskripsi Fisik xv, 596 hal.; bibl.; glos.; ind.; ill.; 28 cm
Bahasa English
ISBN/ISSN 0-07-253909-7
Klasifikasi 658.8
Tipe Isi -
Tipe Media -
Tipe Pembawa -
Edisi 4
Info Detail Spesifik Glossary: halaman 523-542 Notes: halaman 543-573 Index: halaman 575-596
Versi lain/terkait Tidak tersedia versi lain
Pernyataan Tanggungjawab