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Applications in basic marketing: clippings from the popular business press

— perreault, william d - Nama Orang; McCarthy, E. Jerome - Nama Orang; Schreiber, Linda - Nama Orang;

This book provide flexible and helpful set of teaching and learning materials. Included clippings (artivles0 on a wide variety of topics. The clippings deal with consumer products and business product, goods and services, new developments in marketing as well as traditional issues, and large well-known companies as well as new, small ones. The authors cover important issues related to marketing strategy plannig for both domestic and global markets. The readings can be used for independent study, as a basis for class assigments, or as a focus of in-class discussion.

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