Pencarian berdasarkan :
Pencarian terakhir:
— Perreault, Willian D. - Nama Orang; Schreiber, Linda - Nama Orang;
This book is about marketing and marketing strategy planning. And at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. We take that point of view seriously and believe in practicing what we preach. So you can trust that this new edition of Basic Marketing-and all of the other teaching and learning materials that accompany it-will satisfy your needs. We're excited about this 15th edition of Basic Marketing, and we hope that you will be as well.
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