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Market-based management: strategies for growing customer value and profitability 5th edition

— Best, Roger J. - Nama Orang; Sabella, Melissa - Nama Orang;

A book such as this is an assimilation of knowledge from many sources. It is an integration of perspectives intended for a particular audience. An author's added value is in the focus, integration, and presentation, but the basic knowledge is derived from many sources. I would lie to acknowledge specific individuals whose knowledge contributed to my understanding of marketing and shaped many of the ideas presented in this fifth edition of market-based management.

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