Pencarian berdasarkan :
Pencarian terakhir:
— Harwood, Tracy - Nama Orang; Garry, Tony - Nama Orang; Broderick, Anne - Nama Orang;
Offers an introduction to the key theoretical concepts and models of relationship marketing. This book explores the different perspectives on the subject and presents them in relation to a range of practical contexts, including the public sector, arts, professional services and virtual communities and the traditional domains of marketing. This text will present theories and show how they relate to a range of practical contexts which are relatively new, including public sector, arts, professional services and virtual communities, as well as the more traditional domains of B2B and B2C.
Ketersediaan
| 2020906700-1 | 658.812 HAR r C/1 | Perpustakaan Pusat (Koleksi Tandon) | Tersedia namun tidak untuk dipinjamkan - Tersedia (Tidak Dipinjamkan) |
