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Consumer behaviour and marketing strategy eight edition

— Peter, J. Paul - Nama Orang; Olson, Jerry C - Nama Orang;

The eighth edition of consumer behavior and marketing strategy continues to reflect our belief that the wheel of consumer analysis is a powerful tool not only for organizing consumer behavior knowledge but also for understanding consumers and for guiding the development of successful marketing strategies. In fact, it has been used by marketing consultants and practitioners to do so. The four major parts of the wheel of consumer analysis are consumer affect and cognition, consumer behavior, consumer evironment, and marketing strategy.

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