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Marketing management : knowledge and skills ninth edition

— Peter, J. Paul - Nama Orang;

Welcome to the ninth edition of Marketing Management: Knowledge and Skills. Our goal has always been very clear to us: to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategis. Knowledge enhancement and/or skill development are the purpose of each section included in our book. Our vision always has been to assemble a complete student resource for marketing management education. This edition is no exception. Our book must continually change because the resources that students and instructors need continually change. Thus, the basic structure of the book continues to evolve and expand, particulary during recent editions. Based on extensive feedback from adoptors and students plus our own intuitions and judgments, we have made numerous changes in this and recent editions.

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