Pencarian berdasarkan :
Pencarian terakhir:
— Walker, Jr, Orville C. - Nama Orang; Mullins, John W. - Nama Orang; Larreche, Jean-Claude - Nama Orang;
This sixth edition of Marketing Strategy: A Decision-focused Approach retains the strategic perspectives that have marked the earlier editions, while providing, in each chapter, specific tools and frameworks for making marketing decisionthat take best advantage of the conditions inehich the firm finds itself--both intrnally, in terms of the firm's mission and competencies, and esternally, in terms of the market and competitive context in the which it not have been possible.
Ketersediaan
| 2020906464-1 | 658.8 WAL m C/1 | Perpustakaan Pusat (Koleksi Tandon) | Tersedia namun tidak untuk dipinjamkan - Tersedia (Tidak Dipinjamkan) |
