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Strategic management: formulation, implementation, and control 11th edition

— Pearce II, John A. - Nama Orang; Robinson, Richard B. - Nama Orang;

This book include 20 comprehensive cases and industry notes that adopters expect in a strategic management textbook. The remaining 30 cases are short cases built on solidly developed Business Week articles from the most rtecent editions of that magazine. Both sets of cases present companies, industries, and situationss that easily recognized, current, and interesting. We have a good mixture of small and large firms, start-ups and industry leaders, global and domestically focused companies, and service, retail, manufacturing, technology, and diversified activities.

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Informasi Detail

Judul Seri -
No. Panggil 658.401 2 PEA s
Penerbit New York, McGraw-Hill,
Deskripsi Fisik xxiii, 900 hal.; glos.; ind.; ill.; 29 cm
Bahasa Indonesia
ISBN/ISSN 978-007-126375-7
Klasifikasi 658.401 2
Tipe Isi -
Tipe Media -
Tipe Pembawa -
Edisi 11
Info Detail Spesifik Glossary: p. G-1 - G-7 Name Index: p. I-1 - I-12 Subject Index: p. I-13 - I-21 Case Study Index: p. I-22
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