Pencarian berdasarkan :
Pencarian terakhir:
— Kotler, Philip - Nama Orang; De Bes, Fernando Trias - Nama Orang;
This book defines a framework and theory for lateral marketing and the development of breakthrough ideas that will succeed in a consumer market already over-saturated. By removing the limitations of traditional marketing as a mechanism for developing new ideas, the authors show marketers how to beat the high odds of product failure and achieve breakthrough success
Ketersediaan
| 2020902593-1 | 381 KOT l C/1 | Perpustakaan Pusat (Koleksi Tandon) | Tersedia namun tidak untuk dipinjamkan - Tersedia (Tidak Dipinjamkan) |
| 2020902593-2 | 381 KOT l C/2 | Perpustakaan Pusat (Koleksi Umum) | Tersedia |
| 2020902593-3 | 381 KOT l C/3 | Perpustakaan Pusat (Koleksi Umum) | Tersedia |
