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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

— Kim, W. Chan - Nama Orang; Mauborgne, Renee - Nama Orang;

“Blue Ocean Strategy” is a book written by W. Chan Kim and Renee Mauborgne, and published by Harvard Business Review Press in 2005. In this book, Kim and Mauborgne propose a new approach to business strategy which they call "Blue Ocean Strategy". They challenge the traditional concept of competition in existing markets (red ocean) and invite us to create new market spaces that are untouched and free of competition (blue ocean). In this book, Kim and Mauborgne present a six-step concept for creating and implementing a blue ocean strategy, including identifying and mapping factors influencing the industry, combining unrelated elements to create new value, and formulating a concrete action plan.

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